The 18 Intelligence Categories
Detailed explanation of each of the 18 intelligence categories and what they measure
The 18 Intelligence Categories
Each company report analyzes 219 parameters organized into 18 categories. Here is what each measures:
1. Leadership Quality — Executive backgrounds, tenure, board composition, leadership transitions 2. Financial Health — Revenue, profitability, funding rounds, burn rate, financial stability 3. Talent Patterns — Team size trends, hiring velocity, talent acquisition patterns 4. Market Position — Market share, competitive rank, brand recognition, customer base 5. Technology Stack — Tech adoption, digital infrastructure, innovation signals 6. Operational Maturity — Process quality, certifications, compliance status 7. Growth Trajectory — Revenue CAGR, expansion signals, new market entry 8. Risk Profile — Legal issues, regulatory risks, financial concerns 9. Culture Signals — Employee reviews, work-life balance, diversity indicators 10. Compensation — Salary benchmarks, equity offerings, benefits packages 11. Innovation — Patents filed, R&D investment, product launches 12. Customer Health — NPS scores, customer retention, satisfaction signals 13. Brand Strength — Media coverage, social presence, reputation score 14. Hiring Activity — Open positions, role types, urgency signals 15. Retention — Average tenure, attrition rates, voluntary turnover 16. Competitive Edge — Unique differentiators, moat analysis, market defensibility 17. Digital Presence — Website traffic, SEO ranking, social following 18. ESG & Compliance — Environmental policies, social impact, governance quality
Each category contributes to the overall Intelligence Score with weighted importance.
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